Its a night not to be missed on famed Rodeo Drive. Fashion’s Night Out (FNO) tonight, from 6 to 10 PM, is a night where you can shop till you drop, literally.
Rodeo Drive, the well-recognized fashion mecca, will also be transformed into an entertainment mecca for that night. For example, as a break from shopping or when looking for a place to sit, you can get on a ferris wheel and fly 60 feet up in the air, and get a breathtaking view of the street. Or you can sample from the more than 15 food trucks and participate in 95 in-store events, or as many events as your feet will hold out.
With too much to do, you might get confused as to where to go first, so we suggest that you head over to Chanel to get your hands on three new nail shades, created exclusively for Fashion’s Night Out by Peter Philips, Creative Director of Chanel Makeup. Or get over to Fendi, to take a look at the ‘Atelier Fendi’ exhibition of images from the FW11 ad campaign, shot by Karl Lagerfeld. You can also head to Lanvin, where you are invited to the store’s “Roaring 20′s Cocktail Party.” But you kinda need to dress for the occasion, so think about it in advance or just buy an outfit. What the heck, it is Fashion Nights Out, after all.
Dont forget about Bally or Giorgio Armani, Louis Vuitton and Tiffany & Co. And dont worry about taking your time, for stores will be open until 10 PM.
Theres another fun thing to do. Try the Cirque de Soleils Flipbook Experience, which will allow visitors to magically insert themselves into the new IRIS flipbook from the highly acclaimed Cirque de Soleil show, now playing at the Kodak Theatre.
And of course, the media is readying to be out in droves. Bloggers, reporters and broadcast anchors are itching to get the best view in town. Their hub will be at the highly coveted Luxe Rodeo Drive Hotel rooftop, which will offer the media a perfect view of the action on the famed Rodeo Drive and unreal photo opportunities. They can point their camera and shoot in between sipping special FNO cocktails and munching on delectable appetizers.
Also, a word of advice Since there is so much to do, get to the FNO early and start at the Luxe Rodeo Hotels Café Rodeoand whisper Its the New Black to choose one of the signature cocktails for only $6 during happy hour at the Hotel’s Bar 360, between 4 PM to 7 PM. And later, when energy starts petering out, dont end the night early. Just head back to Luxe Rodeo Drive Hotels lemonade stand conveniently situated on Rodeo Drive and cool off. And if you just are really too exhausted to make it home, the hotel is also offering a special FNO rate of $265 per night (plus taxes) complete with a welcome glass of wine, new Popperazzi appetizer from Chef James Jung and chocolate truffles at turn down. You may want to plan this ahead of the night, just in case
And who knows whom you will meet at FNO A few celebrities have been known to drop by FNO in years past including Christina Hendricks, Lauren Conrad, Lisa Love, and Will.i.am. Maybe they will be sipping wine at the next table at the Hotel.
FNO is a global initiative originally created in 2009 to celebrate fashion and restore consumer confidence. Thanks go to The Rodeo Drive Committee who, in association with the City of Beverly Hills and the Beverly Hills Convention and Visitors Bureau, organized the one-night-only of fashion fun.
Its sure to be a night to be remembered.